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For me it started as a very general blog with a basic untouched theme, I started bloging because a close friend of mine kept telling me how fun it is, and later on I really got into it and from there it took a different direction where I specified the topics and started playing around with the design and after a decent amount of traffic I decided to take it more serious and got a domain name and made some effort on the branding,,, So I guess it was my friend who blogged about her life who got me interested in blogging.
Everybody was urging I'd do it. I launched a blog then maybe two years later started posting. I put some of my articles and sometimes I post text there of new things I'd written or content relevant to my facebook group. Check my blog here if you're interested: http://iman-elashry.blogspot.com/
Still, a group friend; Noha Abd El-Tawab is more into blogging and might be able to help you. Group link: https://www.facebook.com/groups/Journalisticdialogues/
