What is the data that go into creating marketing mix model?

 marketing mix (7P's)2.1 people (People)2.2 process (Process)2.3 of the natural environment (Physical Evidence)3 References

All data entered into traditional marketing, but must be re-arranged in a manner consistent with the product you want to market it

The interest is getting bigger win, I think so!!!

It's the7P's.

The data that go into creating a marketing mix model include:

• Economic data
• Industry data
• Category data
• Advertising data (including copy testing)
  • Promotional data
  • Competitive data
  • Service data
• Product data
  • Pricing data
  • Features & performance
• Market outcome data
  • Sales
  • Revenues
  • Profits

1 tools and areas1.1 Product1.2 Price1.3 Location1.4 Promotion1.4.1 The promotional mix consists of2 expansionist marketing mix (7P's)2.1 people (People)2.2 process (Process)2.3 of the natural environment (Physical Evidence)3 References

1- when you start with the product we should ask about : 

Design / Technology / Quality / Value / Warranties / Packaging / Usefulness

2-  when you start with the Price we should ask about : 

strategies of Pricing :

skimming / Penetration / Coast Plus / Loss Leader / psychological 

3-  when you start with the Promotion we should ask about : 

special offers / Advertising / Endorsements / Direct Marketing / Free gifts / joint ventures 

4-  when you start with the Place we should ask about : 

Retail / wholesale / Mail Order / Direct sales / Multi - Channel 

5-  when you start with the People we should ask about : 

Employees / Management / Culture / Customer service

6-  when you start with the Process we should ask about : 

Specialy related to the Industry / '' how our product or services consumed ''

7-  when you start with the physical evidence we should ask about : 

comfort / Interface  / Rundown / Smart