Communiquez avec les autres et partagez vos connaissances professionnelles

Inscrivez-vous ou connectez-vous pour rejoindre votre communauté professionnelle.

Suivre

Define blue ocean strategy ,are you a blue ocean strategist,is your company employing blue ocean strategy,what is red ocean strategy?

user-image
Question ajoutée par amer jayyousi , Business Development Consultant , freelance
Date de publication: 2013/11/05
Rajiv Yajnik
par Rajiv Yajnik , Vice Pesident Fmcg & Sugar , EID Parry India Ltd

RED OCEAN STRATEGY

 

Compete in existing market space

 

Beat the competition

 

 

Focus on existing customers

 

Exploit existing demand

 

 

Make the value-cost tradeoff

(create greater value to customers at a higher cost or create reasonable value at a lower cost)

 

Align the whole system of a firm’s activities with its strategic choice of differentiation or low cost

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

BLUE OCEAN STRATEGY

 

Create uncontested market space

 

Make the competition irrelevant

 

Focus on non-customers

 

Create and capture new demand

 

Break the value-cost tradeoff

(Seek greater value to customers and low cost simultaneously)

 

 

Align the whole system of a firm’s activities in pursuit of differentiation and low cost.

 

 

 

 

 

 

 

 

 

More Questions Like This