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True brand ambassadors are people who identify deeply with your brand. Their credibility comes from a very different level - not fame or fortune, but the same values! A real and deep passion for a product, a service.
When customers recognize your brand, they begin to trust and be loyal to you. The McDonalds logo is actually quite powerful. Sometimes it can evoke the smell and taste of their fries. It is a strong brand image.
Among your customers, some are more important than others. You should be able to categorize your customers (sort of the same way you would potential customers: some are more interesting than others) and focus your attention on those who are the most loyal and the most engaged. You will be surprised to see that a percentage of them will emerge as influencers: bloggers with a relevant audience
