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Dealer and agents are the local suppliers at territorial marketing.They faced all situation and create new customer at every time.They invest own money with advance to ensure company for good marketing the products.
they are an extension of the supplier or manufacturer in the country the dealer resides.
they will take on the duty of brand management,marketing,advertising,PR,and sales.
they are the eyes and ears of the supplier or manufacturer,after all they know their country's demographics and psychographics.
they are fully commited to the success of the brand or product ,after all they are risking their reputation and financial resources.
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