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do you mean the brand that the company sells is more successfull than the brand the company makes?
or do you mean that the brand became more successfull than the company itself.??
Thank for your response. Just to clarify , for eg a company may have several brands of ice -cream , and due to aggressive marketing the one brand becomes more popular the other brands and the company band - which has a completely different identity to the brands and products it sells. Hope that clarifies things.
