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I believe all the aspects are equally important and the product life cycle will play a significant role in deciding the factor affecting the measurement of ROI but the most important thing is to build and measure Client trust and brand loyalty.
One and Only one thing which a Customer would see, when it comes to choose a bank he wants to deal with or a restaurant he want to go for launch every day from work or a place to take his kids out for on weekends, is a wonderful Customer services experience. Customer Services can not match high standards with out a great Customer relationship management. No matter what country we live in, if we compare our life style froms to current trends, we have more numbers/types/choice of Brands or Banks and restaurants or etc. so competition is more then double then it used to be back ins and so if there is anything which can actually make a difference is Build a greater/high level of Relationship with your Clients that would not just make him a Loyal Customer to your Company but through his word of mouth you can bring in the new business/customer too.
