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You can comment about the suggested marketing mix sample as per your idea. Which includes Strategy flowchart, media options and budget ratios..
Both BTL and ATL.
Mostly i have seen road side bill boards in peak locations, Electronic media also plays a vital role.
TTL mixture of above the line and below the line marketing.
a) Road tests & drives that can give "product experience" - This is required to for a touch and feel experience
b) Outdoor media (depends on budget availability)
c) Deployment of fleet team to reach TA.
d) Social media to create & maintain a positive buzz
Finally, marketing plan is dependent on two important variables "product & market"
Print and digital media for branding and directing media channels ( SMS) for increasing footfall in the showrooms. This mix works the best for Automotive in the region.
classifieds ads through digital and print form would be a good choice in gulf region.