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i believe it is a good concept.
we are always marketing anyway, we are marketing ourselves,our brands,our way of life....etc.
merits are you will be covered if any of your customers decided to break loose,you have generated new prospects,you can keep going a head.
demirits i believe that sometimes we need to set down,relax,and rethink our strategy and market position.you might be burned out from abm.so manage it carefully.enjoy free times,rethink your a proaches and position.
as foor startup companies it really depends as with new startups we always do adjustments as we go.so ABM will be beneficial if we keep readjusting our strategies.
