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do a brainstorming session, when they get involved they will think about outlets
meeting outside the company's with a delicious meal and a joint interview between everyone and to reach common ideas and points
I am sure you heard this "When going gets tough , the tough gets going".
First step would be doing analysis why Plan A has failed and if Plan B is ready , make changes in strategies because they were not effective to motivate the team.
I guess best way to motivate a team is to conduct a group activity and show some insipirational stuff it can be anything which everyone will agree with .
easy that is means i'm not good
The only way to get out of a negative mind set, specially when things dont work, is to think positive and talk positive. This means discussing about right plan of actions, top performers, great team work, setting smaller milestones and applauding top team players.
It is a tough task, but I suggest
Transparent analysis of the plans to identify the defects and taking corrective actions.