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Your strategy must be based on your assets and competencies you have to identify your sustainable competitive advantage i.e any task your company perform extremely well that your competitor can not defeat you in that i.e effactive in logistics, quality, your expert labor, information etc. you can get sustainable competitive advantage through4 means
1) the way you compete: product strategy, position strategy, manufacturing strategy, disterbution strategy
2) basis of competion:your assets and competences( customer loyalty, your premium location, your labor)
3) where you compete
4) whome you compete against as identifying right competitor for you is also crucial both direct and indirect
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