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Dear Nourhan
ATL:
Above the Line Marketing Refers to Promotional Activities done at Macro Level I mean at bigger territory level or National Level where bigger audience is the recipient a brand image is created about the company and its product through means of Media like television Radio Newspaper or Magazines and is conventional method of advertisement about product and company.
BTL:
Below the Line Refers to Promtional Activities done at Micro Level.It is Unconvential Means of Promotion and includes mthods of non media communication Meaning advertisement of product and comapny through brochures,direct mailing system to prospective customers,use of sponsorship,point of sale and telemarketing.Social marketing like Facebook,Twitter Youtube is used in generating awareness and leads.BTL is customer centric and economic and effective method of startup business houses.
THL:
Through The Line Advertising is a blend of both types of Promotion ATL & BTL.This method is aimed at involving customer at two pronged marketing Strategy and generate a strong and emphatic perception about the product with customer.
Presently company's are using integrated approach for ad generation and underdstanding the above methods of promtoion you can well design your approach for conducting .
Keeping in view the above three methods of promtional activities you can well design it for competitors analysis using THL Mehtod which will create a much comprehensive perception and understanding of product in customers mind you can know the benefits when you go throught he above.
