What are the SEO tips for Google Play store?

Marketing apps in Google play store doesnot have a sure fire formulae but we've seen that majority of the people finds apps through organic channels, so SEO for apps is a in thing.

Following are the stastics for apps download ;

App Store search accounts for61% and above downloads

• More than50% of app downloads are influenced by either friends or family.
• 14% are found through web search
• 16% through other websites
• 19% through Social media sites
• 20% are pre-installed apps
• 34% if you are top in any App store category
• 7% through blogs etc.

So after looking at the trends above you can do the following to get a better downloads ;

1. App Title : it is the single most important metadata for ranking in ASO (App Store Optimization)

2. Description : This is divided into2 part one is above the fold which should have engaging feature sets and social proofs etc. Second is below the fold which can be used to describe the app and contain important keywords.

3. Keyword : you get100 character of kw in apple store, so use it wisely don't waste in spaces and kw already in title

4. Icon : icon acts as the visual adcopy of the app, so get it elegant, beautiful and simple to understand which describes the brand and the app.

5. Screenshots : use this space for promotional graphics to describe the app instead of pure screenshots.

6. Rating : Every app has a rating and this directly effects the performance of the app, so we can think that Rating is a major ranking factor in App search.

7. Reviews : reviews heps in conversion rate for the app, so getting more positive reviews means better conversion.

8. Link building : To rank your app in web search do a link building campaign around it, have guest blogs, reviews written etc to promote the app's visibility in the web.

App Title

Description

Keywords