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When do you consider your product entry shows market skimming criteria?

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Question ajoutée par Ashraf Alsinglawi , Medical Supply Chain Planner , International Committee of the Red Cross
Date de publication: 2013/11/13
Raafat Sallam
par Raafat Sallam , Organizational Development and Training Consultant , Training Centers, Marketing Organizations.

When:

1- There are customers can buy  at the high price.

2- There are not competitors to compete for high price.

3- The product has high quality.

محمد صالح بن جحلان
par محمد صالح بن جحلان , إدارة العلاقات الحكومية والميناء , مؤسسة إنجاز الفنار للمقاولات والتشغيل والصيانة

When it is distinct in all marketing stages

Product with key differentiators from the competitors. Buying power of the target market.

Menerva Melad
par Menerva Melad , Account Executive, Key Accounts , Graphic Home Company

Market skimming strategies would include ads in premium , or technical magazines which the target audience reads. If the audience is tech savvy then internet including  ads in Google , face book etc could be considered.

Utilisateur supprimé
par Utilisateur supprimé

Usually its with high end product, or a product in a niche market.

Subhranshu Ganguly
par Subhranshu Ganguly , Quality Analyst. , WIPRO

Respected Sir

·         When my target is capture the NICHE market my strategy would be to skim the market.

·         When the product is positioned to the top niche market my strategy would be to focus on the niche audience  and not on the whole market.

·         Market skimming strategies would include ads in premium , or technical magazines which the target audience reads. If the audience is tech savvy then internet including  ads in Google , face book etc could be considered.

·         The main difference between mass marketing or penetration marketing and market skimming would be market skimming would only target a part niche of the market.

·         For example – A marketing strategy for a sports car or a high end digital camera to picture wild life,  would be market skimming strategy. This is because everyone may not need or afford them.

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