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Sales is1:1. Marketing is1:many. Even with social media marketing, it is1:1:many. That means that even though I may be replying to a single person on Facebook, it is a public reply and other people are watching. What I say will influence that one person, but it will also influence all those silent watchers… who may choose not to be silent and jump in themselves.
Sales is relationship driven. Marketing is data driven. Marketers analyze data and do tests, like A/B testing with ads. We analyze website analytics and public behavior. Salespeople analyze the behavior of a limited group of people, the sales prospects whom they can deal with on an individual basis. Sure, Marketers also focus on groups, but our target audiences are way too big to contact individually.
Salespeople don’t develop products. Marketers do. Marketing is more than just convincing people to buy. Marketing is also researching what a target population desires and then turning those desires into a product that can be sold. Salespeople work with the prospect to figure out which of the available products is best for her, yes, but they don’t develop products from scratch.
Sales is very track-able. Marketing is not. If a sales guy makes a sale, he knows. Marketers don’t get that instant gratification. If a person comes in because she saw an ad, she might not even know it herself. She may think she was just walking down the street and was thirsty. I’ve heard it said that you have to be in front of a person3 times before she buys. Does she remember the first time? Did she consciously notice it?
Sales is about sales. Marketing is about more than sales. Salespeople sell. That is what they do and part of the reason they make commission. You want a salesman to focus on selling. Marketers do more than sell.
The difference between them includes marketing research, studies and setting goalsSales implementation of the results of marketing
Marketing is the first and foremost activity that have to follow as early as possible. It the key to success towards the selling of the required products. It helps the people to attracts towards the product. It helps the customer to find its wants and needs to be satisfied.
While selling is the activity after the marketing of the required product done. Selling is the final activity which a customer will get satisfied after the usage of the product. Selling helps to get new customers with the helps of existing customers after getting satisfied.
sell is comes after the marketing but whatever the product you are going to sell that might have the known to the people then after they are going to use and buy from you , unless and untill you wont marketing of the product who the become knowing of your product .
the product once get in touch with the market and people well known then the product goes sell as usuall then you can stop marketting and also you can add offer on the product or adding features on that product for more sell .
Dear Mohd,
- - - - - identifies appropriate prospects
- - - - - effectively communicates image and capabilities of the firm
- - - - - creates awareness of, and emphasizes an appeal—a differentiation factor—about the firm
- - - - - perfects customer service
- - - - - requests feedback from clients on a regular basis
- - - - - anticipates and meets needs Marketing often necessitates cultural changes at every level in the firm
Ultimately, marketing strives to make all interactions with your firm (aka “moments of truth”) into positive experiences.
- - - - - • proactive seeking of prospects
- - - - - • interacting to qualify prospects
- - - - - • effective acknowledgment of the prospect’s concerns
- - - - - • closing the sale—getting hired
- - - - - • following up and staying in contact when not hired
Successful sellers use active listening skills and demonstrate the ability to meet the prospect’s needs by conveying competence and confidence. Sellers rely on public perception of expertise and/or excellence—a product of marketing; therefore, they feel obligated to meet these expectations and to follow through impeccably.
As with marketers, successful sellers also create positive moments of truth, even if the firm is not hired, by representing the firm well.
Marketing and sales overlap slightly, and depend on each other, but they are distinctly different.
Best Regards,
Hany Sewilam Abdel Hamid
Business Development Manager
Entrepreneurship Coach & Consultant
- http://www.sewilam.com
- facebook.com /Orkanza
- twitter.com /HanySewilam
The sales is a part of Promotion where the promotion is an element of4P's that marketing is, that means Marketing have4 elements ( Pricing, Producing, Placing & Promotion) and promotion have some elements ( direct sales, mass media & publicity) ... thank you.
