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Big Data and Analytics are still a hot ticket, both in the venture community and in the IT budgets of selected verticals—including any of the e-commerce enterprises competing directly with Amazon, any of the online transaction companies voluntarily exposing their sites to increasingly clever purveyors of fraud, or the media properties seeking to move beyond print and broadcast to get a real foothold on the Web. What underlies all these pockets of deep investment? The search for clues among our digital footprints.
We are living in a connected world.
We have mobile applications that can now integrate virtual and the real worlds.
Since this is the case in majority of the cases i believe digital footprints are as essential to building brand and value as physical footfalls at a store location.
