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Do you agree? Does your brand inspire people to respond to the call for adventure, whether through providing information, tools or a catalyst? Does it help them overcome the obstacles they will face on the path, either by making sure they have nourishment, transportation, tools, information or access to other people? Does it provide guidance, support, or a framework in which the story of the process, with all its ups and downs, can be documented and shared in real time? If your brand doesn’t serve any of the segments in the hero’s journey, you’re right to be concerned about the future.
Yes I agree
really i m totlly agree with u
You've got to have something that people go away with and remember other than just the product. Hence branding is more than just selling a product or service, it's that emotional or psychological link you form that brings customer back to you, that makes them feel complete/special.
