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Viral advertising is that kind of advertising with an idea that is good enough to capture the audience attention and to make them start telling their friends about it without any extra efforts from the advertisers. As a result, in a short time with small budget, huge number of people will know about the product.Currently, viral advertising is related more to social marketing as social networks are much faster way to give a word of mouth about some topic.The recent example of this kind of advertising is the Volvo truck campaign featuring Van Dam performing a stunt between two moving backward trucks.
I recently happen to watch a english movie " STEP UP REVOLUTION " got a answer to my question.
