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what are the differences between ( Market share / Mind share / heart share ) please give examples??

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Question ajoutée par Mohamed Hendy , Commercial director & Co- founder , The matchers
Date de publication: 2013/05/23
Ismaizam bin Ismail
par Ismaizam bin Ismail , Senior Manager , Malaysia Airlines

Market share - volume of sales in $ terms between competing brands

Mind share - varying degress of influence of competing brands in the minds of individual customers, immeasurable

Heart share -similar to mind share but preferences based on emotions instead of logic

Utilisateur supprimé
par Utilisateur supprimé

Heart Share - first thing that you can relate to or prefer over number of given options or choices.
Totally based on personal experience and can vary from person to person.
For example - Whenever there is a new born - many individuals prefer Johnson n Johnson over any other baby care product - its because of their personal experience attached to it Mind Share - Its more to do with Brand Recall - efforts made by Agency or Brand itself to have its impact on customers - For example - here in Pakistan we associate Rooh-e-Afza as a Ramadan Drink - This is because of efforts made by agency or brand itself to position itself this way.
Market Share - now this is an entire reflection of Heart Share + Mind Share in terms of Revenue it generates.
For example - Coca Cola - amazing branding and amazing heart share :) you can see it revenues

boualem larbi
par boualem larbi , مراقب , الديوان الوطني للاحصائيات

Welcome to the example market share market elements that consume the product either the share of the heart market elements that achieve satisfactory satisfaction and above of the product either share of the mind is governed by the perception achieved by the promotion of the product in the elements of the market

ANWAR UL HAQ SO GHULAM AHMED
par ANWAR UL HAQ SO GHULAM AHMED , OPERATIONS MANAGER , UNITED BANK LTD

“Market share” represents the percentage of an industry or market's total sales that is earned by a particular company over a specified time period. Market share is calculated by taking the company's sales over the period and dividing it by the total sales of the industry over the same period. This metric is used to give a general idea of the size of a company in relation to its market and its competitors.

”Share of mind” (also referred to as “share of voice”) is about creating and maintaining public awareness of your organization. How can people support your organization and its mission if they don’t know about you?

 

“Share of heart” is creating and maintaining an emotional bond with people who are important to your organization. Once people know about you, how will you build relationships with them and involve them in your nonprofit?

Utilisateur supprimé
par Utilisateur supprimé

Market share is the competitors’ share of the target market which may be calculated as Market Share = Firm’s Sales / Total Market Sales.
Mind share is calculated by the percentage of consumers who identified the competitor when responding to a question asking them to name the first company they think of when thinking of a specific industry.
Heart share is calculated by the percentage of consumers who identified the competitor when responding to a question asking them to name a company from whom they would prefer to buy a product. 
Analyzing the relationship between these three measures can assist a company in focusing on weak areas for improvement and strong areas for leverage.

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