Question ajoutée par
Viktoria Molnar
, Marketing And Communications Manager , Emaar Hospitality Group - Dubai Marina Yacht Club
Date de publication: 2013/05/23
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Prasanna Kumar , Senior Capacity and Schedule Management Officer , Mphasis Pvt Ltd
Retrageting Marketing is very great idea as long you don't traget the same leads available for you. I am very witty in saying this by experience as I am too victim of this retarget marketing. Here you need to identify few elements. 1. was the customer interested in requirement/ happiness/demand this typo will give you a great results. 2. was the customer interested by force/ due to multiple pressures / due to hegitation, this typo will not give you good results. You may think what is it matters to me in both ways I have got my business sales. But remeber the person who took your sales in consideration by demand/happiness/interest will give you more business if the product is really relevant and matching to his/her need without you even asking him for the sale. while the other category will hilight you in mind, wait for your loop holes and publish to the social media. Here your reputation though your product lack quality, will downsize in the market.
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SHAUKAT ISLAM BABAR , Manager of Business Development and Sales , New Hashmi Foods
Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website.
For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away.
Retargeting works best in conjunction with inbound and outbound marketing or demand generation. Strategies involving content marketing, AdWords and targeted display are great for driving traffic, but they don’t help with conversion optimization. Conversely, retargeting can help increase conversions, but it can’t drive people to your site.
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Faizan Ahmad , Regional Head - Digital Sales , Kasturi and Sons Ltd (The Hindu Group)
Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website.
For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away.
I think its one of the best way to advertise online if you are running a lead based campaign as customer is more prone to buy the product or services.
Retargeting is a powerful branding and conversion optimization tool, but it works best if it’s part of a larger digital strategy.