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Foursquare is a location based social networking, so the strategy of marketing in Foursquare should be localized themes, there are many ways you might market here but some of the below are really creative ideas :
Go for localized Insider Tip : Say if you visit a new location and you get a tip to a cheap and original apparel designer store or a way to bypass a long queue for a delicious burger, which only a local would know, wouldn't you like it. So, if you can come up with such a collection of insider tip and provide it based on a person's location, you'll definitely be a hit.
Go for Games and trivia : Games and trivia is always hit with social media, but if you can take it a notch further, like you can collect all games and events in a local area and give points to person if they visit a certain event and end up collecting enough points for a take away or tickets to a big league game. It will certainly draw many people and (if your game is successful enough) you can hook up with these events for advertising opportunity too. Win-Win
And last but not the least don't forget to claim your business location and share your favourites with your followers.
And throw in a local special now and then if your business permits it i.e., if you are a restaurant, you can always throw in a discount of10% or so if5-10 persons checks in together or check in3 friends of yours to get a bagel free :)
