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In your opinion is it a good strategy to apply? How can you apply the blue ocean strategy with your product/service? What are live examples you know in the market with similar experience?
in my X-company still work with RED;but if we need to take an example,
when intensified competition among telecommunications companies and rife with price wars and the depletion of capacity , this means that those companies swim in the ocean ruthless Red .. Thinking here of one of these companies in the provision of a new product or a new service satisfy the needs of a new class of customer ( the elderly , children , etc. ) . Here the company is moving quickly from the red to the blue ocean , and that the company can increase each day the blue ocean space that swim in it alone , and it needs to continue to discover and continue to provide new .. This perception theoretically easy , beautiful and attractive .. But practically equivalent difficulty deep ocean .. The Red sailing in the ocean , where the competition and competitors often do not require that the company owns more than have competitors .. Although possessed at least can also get what it pleases and fills at least get by .. But in the ocean blue , despite the calm and beauty , but it requires special abilities .. Relating to Article capabilities that makes them the boat .. Naturally paddle .. Mentality and see the sea .. Must possess the means and tools of research and information that enables you to discover the needs of non- customers must have the ability to transform information products and services unconventional , you must work all departments and divisions highly of harmony , and most of it must be replenished thoughts permanently. ..
I agree with the answer given by Kapil. We also follow the Red ocean strategy in our manufacturing industry. But we try to differentiate ourself from the competition by continuously suggesting new materials and concepts to our customers but continue to enjoy economies of scale margins with the more successful line of products.
I believe one can apply Blue ocean strategy if they have a product that calls for this strategy. Twitter, QQ can be good examples of Blue ocean strategy.
I think most of the companies if they are in niche market follow red ocean strategy like my company also does as we are not in manufacturing so we compete in existing market space. If we have new product or Innovation it would be ideal to follow Blue Ocean Strategy so its situation if you want to become path breaking company then you can embrace Blue Ocean technology .
Example would SONY electronic products which is always high on price and quality and competition is irrelevant as other brands have head to head wars but SONY follow blue ocean strategy
Both blue and red oceans are metaphors used in market universe for one to easily relate to existing and differential practices. A monopolised blue ocean will eventually turn red ocean over a period of time. As a result, Innovative values will be required for a company to ensure continuous and steady flow of values, profits and growth; period. Realization of strategies by acertaining its limits and boundaries within a strategic planners mind will comprehend better growth path alignment. Perhaps, inefficiency of strategic planners to overcome the four main hurdles ie. cognitive, resources, motivational and political principles in order to implement Blue Ocean strategy, could be the reason for organizations to coverge and continue swimming in the Red Ocean!
