How well UAE/GCC companies are using Social Media as a Employer Branding tool?

Mr. Prasad actually it depends about the company culture and communication style.  If it is a large company/organization or a multinational company they like to use the  social media very effectively as far as small organization are concerned their rate of using social media in Pakistan is still very low in numbers.  But in GCC/UAE the social media is getting very popular.

Social media popularity depends on the number of tech savvy individuals. People who are very busy but want to communicate with friends and likeminded people. They consist of young entrepreneurs , businessmen , professional s who are also upwardly mobile. I think Byat.com represents this segment in West Asia and  South Asia(India, Pakistan,Banglaesh).We can write blogs interact with experts in different fields throughout Asia ,Africa, and even Europe and US. It is a great experience.