In France SFR a major telecom company did an innovative one night campaign with Shazam as a partner. If you Shazam the TV commercial in live you get trough the application access to a live concert. MAI LAN a young artist get 60 000 viewers for her live concert sponsored by SFR.
That shows that the digital media industry is now a major actor in advertising.
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Roba Al-Assi , Brand and Communications Director , Bayt.com
It's an interesting question. Second screen technology whether it's through smartphones, tablets, etc. is definitely the future of multi-platform campaigns.
