Reaching your target market can be done on a minimal budget. You just need to undertake some research. To reach your desired market you need to undertake market research.
You need to use both kinds of market research including primary and secondary. To reach your target customers you can create a good marketing plan for your business, services and products.
Find out that where your market is and what would your customers respond to, just do this and 50 percent battle will have been won.