Social media marketing is a constantly evolving field and I would advise people to regularly update their knowledge by reading articles and publications on the topic to keep abreast of new developments.
- I would say that various social promotions (social coupons, group deals, sweepstakes) have been gaining more popularity among marketers. An example could be Facebook Offers.
- Another intriguing issue is the continued rise of Pinterest: “Pinterest users reported a surprisingly high correlation between pinning and subsequent purchasing: more than 1 in 5 Pinterest users has pinned an item that they later purchased. In the social world, this is a high conversion rate
