Communiquez avec les autres et partagez vos connaissances professionnelles

Inscrivez-vous ou connectez-vous pour rejoindre votre communauté professionnelle.

Suivre

What is Retail Merchandising? Can anyone explain?

user-image
Question ajoutée par Noman Nabi Junejo , insurance adviser , orient al futtaim
Date de publication: 2013/11/28
Omar Abdulaziz
par Omar Abdulaziz , Admin and Marketing Manager , FAL HOLDING

In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase.

In retail commerce, visual display merchandising means merchandise sales using product design, selection, packagingpricing, and display that stimulates consumers to spend more. This includes disciplines and discounting, physical presentation of products and displays, and the decisions about which products should be presented to which customers at what time.

More Questions Like This