As a small business how can you compete with the larger giants of your industry?

Every large firm started small so keep this in mind and go forward with right attitude like Dell computers started in a garage that is best example its competing with HP and other giants now. Dedication, customer service and best quality product combined with good marketing strategy . Be professional and be competitve then soon market will recognize the company no matter its small and that will be opening or first step to expand gradually.

I suggest that you start by studying the5 competitive forces (power of buyers, power of suppliers, potential entrants, substituted, & rivalry among existing firms) of your industry. Based on this you may find a competitive advantage which you can use to compete with the large giants.