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What is the most important for the marketing plan successful ? Social Media/ Outdoor / Press/ website/ TV/ Radio./ Public Relation?

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Question ajoutée par Iman Al Assal , Center Manager , VLCC International
Date de publication: 2013/12/02
Utilisateur supprimé
par Utilisateur supprimé

Your marketing plan should be clear, concise, and a well though out document that guides you through your marketing activities starting with your overall objective and how you intend to accomplish that objective.

  1. Position Your Product In the BLASTTM marketing system, positioning is the most critical element to consider when putting together your marketing plan. It involves creating the image and identity in the minds of your customers each time they experience your product and building the infrastructure around it to support it. In product positioning, there are two basic focuses: Offering what the customer wants with the most profitable market opportunity and taken actions to differentiate product from that of their competition in such a way that customers will develop a preference for your product over the competition. When you put the right product at the right price and in front of the right customer, you have mastered positioning. The goal of any marketing plan is to create a strategy that will boost your profits including a persuasive message targeted towards your customer and a promise that your product actually delivers - this statement will become your brand promise.
  2. Tap into your Mastermind Group Information is one of the most powerful assets a person can posses and having the ability to leverage other people's information is exponentially better. To help define your marketing plan, tap into your brain trust for ideas, market and competitive perspectives. In a mastermind group, each group member will come with different experiences, perspectives and ideas that will most likely be your next big money making idea. Having the ability to brainstorm and be creative with a group of people all focused on helping you solve a problem is one of the biggest benefits you will experience from a mastermind group. The powerful result of a mastermind group is that there is a synergy of energy, excitement and idea sharing that participants bring to the group therefore raising the bar by challenging and encouraging other members to create and implement their goals.
  3. Listen to your Customers The best way to find out what is in your customer's head is to simply ask them. Whether you new business or an established one, understanding your target market is an important element to your marketing plan. It is important to get your customer's perspective to your product, its price, quality and anything else that influences their purchasing decision. Try handing out samples, conducting surveys or test marketing your product. The information that you get back will be invaluable and well worth the investment of offering a few free samples. The feedback that you will get from your customers or potential customers will help you evaluate the integrity of your product, its ability to support your brand promise, the pricing model and its quality. Even if you are new, test your product in your target market by conducting what is called market test to see how your product will be received. This is a great way to introduce you, get valuable feedback and testimonials for your product launch.
  4. Create a Simple Plan Now that you have given some thought to what you want your product to represent, identify your target market and tested your product to see what works and what doesn't, it is now to sit down and draft your marketing plan. So many business owners get stuck at this point either thinking they don't need a plan or are intimidated about creating one. Every business, both small and large, will benefit greatly from a well thought out planning process and a key component to every success business is a good marketing plan that answers the basic questions: who, what, why, where, when an how much. Creating a marketing plan is critical component to on-going success and is not something that should be ignored. This plan does not have to be comprehensive. It can be a simple plan that addresses the following:
    • Your overall market
    • Your specific niche
    • Your target audience within your niche
    • Your brand promise
    • Your competition
    • Your benefits and competitive differences
    • Your pricing model
    • Your marketing budget
    • Your marketing activities
    • Your marketing calendar of events
    • Your success measures
  5. Track Results A successful marketing plan is tracked and measured. In order to measure your performance and determine if your plan is successful, you must identify how you will be measuring the success of your plan.

Shoukat Ali Malik
par Shoukat Ali Malik , Specialties Moderator for Bayt.com community program, , Bayt.com (Middle East # 01 Job website)

As you said ,these are all of tools under come and works for the support of marketing plan to make a sucessful marketing plan.

Majid Abbas
par Majid Abbas , CRO Customer Relation Officer , sybrid

Business that are successful usually have a marketing plan and most would tell you that while executing the plan has its challenges, developing the plan and deciding what to do and how to do it was the longest part of the process. Whether your company provides products or services, is off line or on line, your marketing plan is essential to your success but must focus on five critical components to be a success.

1..Tap into your Mastermind Group Information is one of the most powerful assets a person can posses and having the ability to leverage other people's information is exponentially better.

2.Listen to your Customers The best way to find out what is in your customer's head is to simply ask them. Whether you new business or an established one, understanding your target market is an important element to your marketing plan. It is important to get your customer's perspective to your product, its price, quality and anything else that influences their purchasing decision.

Rueben Durand
par Rueben Durand , Marketing Director , Entrust CO. LTD

This question is very context specific but the most general answer is there is no one magic bullet for marketing. The most effective form is word of mouth but only around7% of this is generated through social media. The most effective marketing tool when it comes to reach is radio because when stuck in traffic a radio listener can't exactly walk away from your message. Once you consider your demographics you will need a blend of owned, earned and baught media that will captivate your target market. If your market is far away and fairly dynamic social media is the fastest and easiest way to reach them and intern generate traffic to your website, create brand fammiliarity, buy a radio add that airs when they drive or a TV add that is the first to air during a show they watch. Product placement is probably best when it comes to TV as viewers relate to the characters in the show and mimmic them.

Shahabuddin Khuram javed
par Shahabuddin Khuram javed , Sales Executive , Al Ahsan Advertising Gifts LLC

These all are tools that being used for marketing and advertising one's product or services, and its completely upon which have to chose, as according to our target market and strategies and budget. as ATL (TV, Outdoor, radio) are bit costly and for masses, and Social media , PR and Blogs are bit cheaper, people centric and targeted to right audience. only have to observe the market and develope right stratedy to hit the market.

AFZAN WASIM
par AFZAN WASIM , STORE EXECUTIVE , AL ROSTAMANI TRADING COMPANY

1. Public Relations

2. Electronic Media

both above are suitable ways for marketing in arab society. 

Tyrone Tellis
par Tyrone Tellis , Sr. Account Manager-Digital , Media Idee Uk

Hi, 

What's most important is not what media you use but rather how you create an experience. 

Here's a brilliant example I came across recently: 

 

www.creamglobal.com/case-studies/latest/17798/35192/viaja-happy/

 

The brand succeeded because they added value and changed a monotonous journey into fun.

 

 

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