Start networking and exchanging professional insights

Register now or log in to join your professional community.

Follow

Complete the Marketing mix from 4P's (Product, Place, Price and Promotion ) to 7P's

user-image
Question added by Hany Afify , Tennis Refree , Kuwait Tennis Fedration
Date Posted: 2013/05/28
Muhammad Yousaf Khokhar
by Muhammad Yousaf Khokhar , Director Marketing And Sales , Relaxsit Private Limited

The basic Marketing Mix is still  Product, Price, Place and Promotion but now it has broadened its scope to7'Ps. People, Process and Physical Evidence.  Last2 P's are normally used while deciding Services Mix but these too are beneficial  in Physical Products.

Omair Farooq
by Omair Farooq , Manager Retail & Activation , HBL ASSET MANAGEMENT LTD

Product,Price,Placement,Promotion,Process,People,Physical Evidence.

Shoukat Ali Malik
by Shoukat Ali Malik , Specialties Moderator for Bayt.com community program, , Bayt.com (Middle East # 01 Job website)

with old vision (1) Product      2) Place    3)Price  4) Promotion with new vision (5) People  6) Process  7) and Physical evedence.

Deleted user
by Deleted user

Person,Process,Physical evidence and Productivity in service case

Deleted user
by Deleted user

Good team that works in harmony and sincerity to achieve the target allocation and management of a fair offer them commissions satisfy their ambition and check their well-being

umarullah syed
by umarullah syed , Sales Executive , Azon Event Management

E.
Jerome McCarthy proposed1st4 P's',Product, pricing, place, promotion, the3 P's' were added later people, process, physical evidence, SWOT analysis can be used to enhance each P to get a perfect result ,

Paul Henri Moal
by Paul Henri Moal , Founder - Head of Product , Capital Hike

Product, pricing, place, promotion, people, process, physical evidence.

More Questions Like This