What is a basic difference between PRO(Public relationship officer) and CRM (customer relationship manager)?

The target from PRO is for the mass people,but the target from CRM is only for customer or clients.The goal of PRO may be for profit or non-profit,but CRM goal is only for profit.The area of PRO is wide but the area of CRM is narrow.CRM is a kind of PRO,but all PRO are not CRM.

WHAT IS "PRO" ?

Public relations (PR) is about managing reputation. This career field aims to gain understanding and support for clients as well as to influence opinion and behaviour.

PR officers use all forms of media and communication to build, maintain and manage the reputation of their clients. These range from public bodies or services to businesses and voluntary organisations. They communicate key messages, often using third party endorsements, to defined target audiences in order to establish and maintain goodwill and understanding between an organisation and its public.

PR officers monitor publicity and conduct research to find out the concerns and expectations of an organisation's stakeholders. They then report and explain the findings to its management.

WHAT IS "CRM" ?

The principles, practices, and guidelines that an organization follows when interacting with its customers. From the organization's point of view, this entire relationship not only encompasses the direct interaction aspect, such as sales and/or service related processes, but also in the forecasting and analysis of customer trends and behaviors, which ultimately serve to enhance the customer's overall experience.