Do you combine e-sales and direct sales in one plan?

Lets imagine that sales is a tree! Tree have Branches! Branches have leafs! And that's how you get the fruit! So yes! es and direct sales are on different branches but they are in the same plan "tree" as in sales

Yes

Marketing is everything that you do to reach and persuade prospects.
The sales process is everything that you do to close the sale and get a signed agreement or contract.
Both are necessities to the success of a business.
You cannot do without either process.
By strategically combining both efforts you will experience a successful amount of business growth.
However, by the same token if the efforts are unbalanced it candetour your growth..
Your marketing will consists of the measures you use to reach and persuade your prospects that you are the company for them.
It's the message that prepares the prospect for the sales.
It consists of advertising, public relations, brand marketing, viral marketing, and direct mail.
The sales process consists of interpersonal interaction.
It is often done by a one-on-one meeting, cold calls, and networking.
It's anything that engages you with the prospect or customer on a personal level rather than at a distance.
Your marketing efforts begin the process of the eight contacts that studies show it takes to move a prospect or potential client to the close of the sale.
If marketing is done effectively you can begin to move that prospect from a cold to a warm lead.
When the prospect hitsthe"warm" level it's much easier for the sales professional to close the sale.

Two are similar because when I will be familiar with the characteristics of the thing to be sold or marketed makes me able to persuade its client in both cases But it is no doubt that the best direct sales sometimes where you can understand the wishes of the client and trying to reach his objections before presenting them through talking to him, as well as body language, which we rely on a70% degree