Inscrivez-vous ou connectez-vous pour rejoindre votre communauté professionnelle.
The marketing media. You must use the media suitable to your targeted customers. You rarely (if at all) see ERP advertisement in TV, you see those in the specialized periodicalls.
Another difference is that in B2B you will almost always need face-to-face contacts while this is not required in B2C. This enatils different venues and different marketing and sales skills.