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Hi,
Yes I did a few years back. We used quantitative research method, i.e. a questionair to get the top of the mind brand recall and also another question to verify if the TOM brand was the one they used.
Yes, have worked on various categories such as FMCG, F&B, Retail etc. Identifying your target group and asking them their spontaneous mention/recall about the various brands of that particular category.
This will give you3 awareness levels of the Target consumers
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