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What is reactive and proactive marketing?

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Question ajoutée par Abo El Hassan El-Tantawy , مدير ادارة الموارد البشرية , أساس للخدمات التعلمية
Date de publication: 2013/06/02
Abo El Hassan El-Tantawy
par Abo El Hassan El-Tantawy , مدير ادارة الموارد البشرية , أساس للخدمات التعلمية

Reactive marketing: In case of reactive marketing, businesses respond to visible reactions.
If one company launches a marketing campaign and it works very well, others follow it by making small changes to the approach.
It is a popular method of marketing due to the lower costs and risks associated.
Proactive Marketing: in proactive marketing, marketers come up with creative and innovative marketing strategies that are either completely new or may have been adapted from another strategy in a different market.

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