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It does but partly as all customers are not fully aware about a Compnay's internal policies. Brand development requires focus, planning, budget and capapable people as well
Ofcourse, a compnay without its talents cannot exsit, in the end of the day its the people within the compnay who are developing it and growing it and their personality refelcts on this. Take a look at Google, the envoriment is very flexible and creative, which allows people to come up with new and creative ideas that help innovate the company.
