Successful marketing is delivering your message where your target market is. It would make sense that if your target is mostly on the social media sites, then you try to reach them digitally. But to have a purely digital effort alone would be a mistake. A lot of people think that digital marketing is set to replace traditional marketing. Digital marketing is just another channel of advertising/marketing. Since no normal person lives in the digital world24/7, a combination of channels (online/below-the-line/above-the-line, etc.) is needed to make a successful effort in reaching the target.
Both have importance. It is we who have to decide according the nature of the product, the target audience - its demographics & the geography of existence. IN general terms, only in a few cases digital marketing alone works, while majority of the time a proper mix of both is beneficial.
Hello,
It depends on what you are marketing and how you choose your customers. I would choose a mix of both for any product/service as both are equally good mediums. If a new medium has to arrive shortly, I'd wait to exploit that as well. The game is all about reaching/interacting with people after all.
Thanks
Nitin C.
There is no single best solution
For some companies, digital marketing which includes social media marketing, search engine optimization, content marketing, and so on are best. For others, traditional marketing works the best. For yet others, a hybrid solution is the best bet.
The ideal solution is to either look at what your competitors are doing and try to follow a reactive marketing method or experiment with new marketing mediums and see which works the best.
With most big companies like Coca Cola turning turning their attention towards digital marketing and even some companies like GM withdrawing it’s million dollar ad spending on Facebook, it’s a50-50 game. For some companies it works while for others it doesn’t.
