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What strategies you employ to improve your landing page conversion rate?
It should not have any distraction (clear llinks for navigation to other pages). It should clearly convey the message about your product/service/offer in its headline. It should have a clear call to action . Call to action should be of prominent colours according to the layout of the site. Normally in experiments we see orange color call to action always will have a great CTR compared to others.Its better to have your landing page as responsive for mobile and tablets as well unless you have targetted traffic dricing for any specific segment. Also in desktop and tablets on teh initial fold without scroll it should show all the important elements / images etc. Always call to action also better to be on the upper fold.
