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On my personal experience:
A product which satisfy the customer's needs, (may not be best in class)
Better or equivalent price with competitor and
Excellent service support like, reaching out pro-actively during issues, resolve customers concerns quickly, go extra-mile than what is expected.
Complete satisfaction.
Provide products to satisfy his/her needs and back these products with to keep them as such.
Product
Committment, Pricing, Support......
