What is the difference between Win -Lose & Win -Win Negotiations?

For example ther is deal between 2 parties or clients, A & B, for a contract. if A & B have done the cotract it means there is a win - win negotiations, it means bot are aggre with each others terms and conditions, policies , procedures.

But in another case they dont have contract it mans there is Win - Los negotiation, as both parties are not aggred with conditions, policies etc  

If you can not build strong relationships with new clients may be lost And if the former clients portfolio and the potential demand tariff customers have succeeded him In short any successful marketing plan means selling the right product in the right place promotional means suitable and favorable price and Batba do not need the presence of suitable people sold their product to win a deal for the company and in order to achieve the goals of the company into a success Because success profitable for the parties to the contract and the customer will be satisfied with all of satisfaction when you feel that what Strah Was appropriate and it is possible that buys more.

Win-win, win-lose, and lose-lose are game theory terms that refer to the possible outcomes of a game or dispute involving two sides, and more importantly, how each side perceives their outcome relative to their standing before the game. For example, a "win" results when the outcome of a negotiation is better than expected, a "loss" when the outcome is worse than expected.

 Win-win outcomes occur when each side of a dispute feels they have won. Since both sides benefit from such a scenario, any resolutions to the conflict are likely to be accepted voluntarily. This process achieved  through cooperation, win-win outcomes.

 Win-lose situations result when only one side perceives the outcome as positive. Thus, win-lose outcomes are less likely to be accepted voluntarily.

 

Win-Lose negotiation when communication lacking occured.

Win-Win while build a good understanding.

 

Please guys answer me this question What is different between cohesion and coherence? Please

There are two scenarios for the negotiation Win-Win & Win- Lose. 

Briefly Both of them depend on level of the Business relationships of the both negotiating parties when the climate of negotiation is postive and each one trust other and long history of good dealings then the results of negotiation will lead to the Win-Win scenario as each one feel as a winner.

Other scenario happens when the both parties have not had long history of the successful dealing and the agreement will not meet desires of one party. Therefore, One of them feel winner and other is less likely to accept this result and feel as a loser this Output is Win-Lose Negotiation.

Win -win situation is where all parties all agree upon their interests & each parter freely accepts the other's. While win-loose situation is where one party ends up giving into the other's interests, concedes defeat & acceots the status quo. In most cases the "loosing side" may opt this side just to save their business relationship, it may consider the business relationship worthy more than the prevailing negotiation situation.

A win - lose negotiation you have to beat the other one to win it but a win - win negotiation you talk till you reach a point where both of you are winners