Do Organisations really understand the importance of Key Account Management, or is it still a business fad to attract customers?

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What are the critical success factors in key Account Management?
Posted by:
Md Faridul Amin
05-April-2014

Key Account Management

Question ajoutée par SYED JASIM AHMED , Software Test Engineer
Date de publication: 2013/06/04

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par IRPHAN GHANI , Senior Management , A

One must do the self assessment of the job role before accepting it to avoid getting into such situation.
I am sure that any genuine business house will understand the importance of key account management if it sees the quantum of contribution coming into it's kitty.

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Do Organisations really understand the importance of Key Account Management, or is it still a business fad to attract customers?

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