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Any comments that why a well experienced and seasoned executive management failed at RIM (Blackberry phone makers)? Any leanings from that?

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Question ajoutée par Muhammad Farooq , Plant Operations and Project Manager , WR Grace
Date de publication: 2014/01/01
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Mohammad Tohamy Hussein Hussein
par Mohammad Tohamy Hussein Hussein , Chief Executive Officer & ERP Architect , Egyptian Software Group

Worng strategy.

Mamdouh Manie
par Mamdouh Manie , Executive HRC local sales manager , Ezzsteel

I think they were late to offer standard feature like camera with a high megapixel  they didn't offer attractive  touch screen or  games and apps were  less than iOS and android

 

they focused on two things push email and bbm 

 

the first was offreed by  Nokia Apple and android  5 years ago 

 

so there only advantage was bbm then other free apps appeared for iOS and. Android. negating the cost and  competing head to head

 

 

they focused on a niche market they didn't adapt or offer  anything new early enough to increase their share   While others pulled the rug  from under RIM

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