With a limited amount of income and a higher requirement for expenditure how would a customer make his purchasing decisions?

Every customer however rich he  may be has to make some sacrifices. He or she has to differ some purchasing decisions for the future. With limited income this tug of war between immediate purchase and procrastination become more intense.

·         There are some purchasing decisions at the top of the mental list. According to the customer they are more important.

·         This list can be altered with advertisement. Special discounts , POS presentations etc.

·         The main job of the marketing dept is to influence this mental list to the companies favor.

·         Neuromarketing  is a new concept that deals with the response of the brain to the marketing strategy. It shows the most economic and effective way to change this mental list of things to be purchased

you should filter from necessary to luxry. just simple.!!

This issue has a double approach.

If the purchase is personal then you must delay the expenditure excessing the budget.

For business must not delay the purchase, obtain the best price and negotiate the terms of settlement.

The best decision for the customer is to calculate it many times before making a decision to get his purchases and also to look for the cheapst supplier for the goods that he want  or make negotiations to get the best price according to his purchasing power.

Searching for offers from different suppliers and comparing specifications and prices.

Negotiations for getting better prices.