The industry, e.g., demand characteristics, technology employed, product characteristics etc. These can also affect all competitors within an industry, but their influence will vary according to the characteristics and sensitivity of individual industry segments.
Competitive strategy and industry position of the business in question, which is determined by the history and competitive positioning in the industry.
Environmental factors are the macroeconomic influences that affect all competitors within an industry, and over which the competitors have little or no influence, e.g., demographics, economic and government legislative policies etc.
Constaints, which are areas within a business causing distress to the implementation of a chosen strategy, e.g., lack of managerial expertise or skilled workers.
Managerial position, i.e., the various functional managerial positions in a business have each their generic set of associated critical success fators
