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The blind spots are areas where a competitor will either:
- Not see significance of events (such as a strategic move) at all,
- Perceive them incorrectly, or
- Perceive them only very slowly.
Rooting out these blind spots will help you identify moves with a lower probability of immediate retaliation and identify moves where retaliation, once it comes, is not effective. Examining competitors' assumptions of all types can identify biases or blind spots that may creep into the way managers perceive their environment.
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