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It all depends upon the brand you are working for. if it is a premium brand like Jaguar land rover ,BMW, Merc ,Lexus or Audi then your target would be the niche market. If you are working for BMW or Audi you would target Merc customers.
The media of communication would be internet , mailers , ads in elite magaines.
If the brand is for anevery day use car like a Suzuki, Toyota or Hayundai you would be using massmedia.
Laon fascilities are very important for high end cars as most of them are out of reach for most custoemrs.
Also should look at the commercial aspect of each brand. Even a Merc can work as an elite taxi.
Normally the no of commercial byers outnumber retail buyers.
The main responsiblity is to bring the customers to my dealerships and have attractive finance shemes so that the customres do not have to leave empty handed.
