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Advertising is important because it creates market awareness for a product. It is a strategy used by the manufacturer to persuade and convince the consumer that his (the manufacturer’s) goods, products and services are the best value for money for the consumer. Different channels that manufacturers use to advertise their products include radio, television, the internet, posters and word of mouth.
Advertising gives companies and businesses the opportunity to build up a brand and an identity. A recent example of this having great success is with the Apple brand. The distinct adverts in both TV and print form are instantly recognisable as the company's own and give it an identity as a clean, modern and reputable brand. Advertisements need to relate to current trends and sell both a product individually as well as the company as a whole. If an advertisement succeeds at both it can help draw an audience to the product or service and build a relationship between the consumer and company. Establishing this connection should lead to a boost in sales for the business.
Advertising is the soul of business
Advertising is a very important component of marketing and plays a vital role in building up brands and communicating with customers. Advertising is an effective means of communication based on ideas, concept and creativity. Its main objective is to create information, raise awareness, create demand and lead to sales or increased sales.
Nowadays some companies like internet businesses or e commerce rely solely and exclusively on advertising to sell their products and such companies do not even have a selling point or showrooms or sales department.
Advertsing is also used to educate people in society on health issues like smoking, liquor drinking or social issues like child abuse and family planning.
Its not correct to say that company's spends hell lot of money on advertising. Advertising spends is directly realted to sales, and advertising budget depends on sales and in most of the cases it ranges from0.5% to10%.
The retail industry provides some good examples. While Wal-Mart (WMT) might spend a meager0.4% of sales on advertising, the sheer size of the company turns that tiny percentage into a significant budget. Wal-Mart's nominally higher-margin competitor, Target (TGT), spends closer to2% of its sales on advertising, while Best Buy (BBY), as a specialty retailer, spends upwards of3%. Finally, more upscale stores like Macy's typically spend on the order of5%.
The same kind of ratios can be seen in the car industry (automakers' generally spend2.5% to3.5% of revenue on marketing), liquor (5.5% to7.5%), packaged goods (4% to10%), and every other industry.
Advertising is important because its act as a bridge between consumer and the manufacturer.
1- create awareness
2 - convert that audiance into conversions
3 - create positive vibe and keep bringing them back to repeat purchase
Sir,
Advertsising these days are done by almost all the brands. Either a start up or even established companies and products advertise to boost up sales, image and also be visible among comptetion.
ADVERTISMENT IS THE KEY FOR COMPANY TO GET POSITIVE RESULT.IF U R NOT ADVERTSISING SO U CANNOT ACHIEVE YOUR GOAL.
Advertising not only make awareness about the product to the consumers but also a way of explaining how this product is better than other manufacturer of same segment. Advertised by celeberaties make brand more reliable in mind of consumers, and ofcourse fans of celeberteies no doubt boost the sale.
Advertising is one of the most important factor and plays a role in promotion. There is no use of a company launching a new product when the new product does not reach the targeted customers. Its only when someone hears of a product , they get interested in the same . And to make them know of the same various advertising options have to be implemented. Selection of the mode of advertisement is important..
It nature of business in advertising company and also its utilize fund to earn income...
