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Dear Asad,
Brand Identity
1- Brand identity develops from the source or the company.
2- Brand message is tied together in terms of brand identity.
3- The general meaning of brand identity is “who you really are?”
4- It’s nature is that it is substance oriented or strategic.
5- Brand identity symbolizes firms’ reality.
6- Brand identity represents “your desire”.
7- It is enduring.
8- Identity is looking ahead.
9- Identity is active.
10- It signifies “where you want to be”.
11- It is total promise that a company makes to consumers.
Brand Image
1- Brand image is perceived by the receiver or the consumer.
2- Brand message is untied by the consumer in the form of brand image.
3- The general meaning of brand image is “How market perceives you?”
4- It’s nature is that it is appearance oriented or tactical.
5- Brand image symbolizes perception of consumers
6- Brand image represents “others view”
7- It is superficial.
8- Image is looking back.
9- Image is passive.
10- It signifies “what you have got”.
11- It is total consumers’ perception about the brand.
Finally my advices is:: Focus on shaping your brand identity, brand image will follow.
Regards,
Hany Sewilam Abdel Hamid
Business Development Manager
Entrepreneurship Coach & Consultant
- http://www.sewilam.com
- facebook.com /Orkanza
- twitter.com /HanySewilam
