What are the main and most important functions in Marketing?

Marketing function is about supporting a company to identify and source potentially successful products for the marketplace and promote them by differentiating them from similar products.

Typical marketing functions in larger business include performing market research, producing a marketing plan, product development as well as strategically overseeing promotion, distribution for sale , customer service and public relation.

Marketing activities include consumer research to identify the needs of the customers, product development designing innovative products to meet existing or embryonic needs, advertising the products to raise responsiveness and build the brand. The typical goal of marketing is to generate interest in the product and create leads and sales prospects.

I would say enhancing creaitivty at orgnaizations 

Market research

Finding and spotting or creating potential products for the market

Preparing Marketing plans

Establishing a branding strategy & implementing it

Managing promotions – distribution – Customer service – Public relation

SIMPLE.7p's

Attract, build, retain customer through their product and services which maximzie the profits.

Branding,Demand Gen,Lead management,Events,Tracking sales revenue  through leads

Create awareness about your product or service amongst your potential consumers.

The4Ps. It involves focusing on:

Product – the specific features and benefits of the product, Place– where and how the product is sold, Price– setting the right price in each market, Promotion– using the most suitable form of promotion to reach customers.

Without forgeting AIDA: Awareness, Interest, Desire & Action

The customers’ needs, wants and demands are what a business caters to. How well the business captures customers’ attention through marketing its products and services affects how many customers spend money with the business. Without promotion, the customers do not know what a business has to offer.

The more effectively marketed a business is, generally the more financially successful and stable it is. Finances affect how many goods a business can produce, since supplies for manufacturing cost money and labor does, too. However, without marketing, a business may have trouble selling its products even if it has the finances to produce them.

Every business needs human resources to serve as labor. Human resources are how the business makes it products or provides its services. Yet, a business can have a plethora of human resources, but if it doesn’t have the marketing to capture the customers, the goods or services won’t sell, so the business won’t flourish.

The more products a business manufactures, the more goods it has to sell and the more potential earnings it has to make. A business can have a warehouse full of products, but without the marketing to sell them, they are profitless inventory.

As certain goods and services become more popular, more businesses start offering them, making competition for them keener. Marketing helps make your business stand out so that customers will prefer to buy from you than from businesses that offer similar goods and services.

Most important is that, first you have complete knowledge of your customers, market, competitors and product. 

Then, you have have to know

What to spend?

When to spend?

How to spend?

Why to spend?

Where to spend?