Communiquez avec les autres et partagez vos connaissances professionnelles

Inscrivez-vous ou connectez-vous pour rejoindre votre communauté professionnelle.

Suivre

Does marketing depend on sales? How?

user-image
Question ajoutée par Samar Saleh , Community Manager , Bayt.com
Date de publication: 2014/01/29
Utilisateur supprimé
par Utilisateur supprimé

Marketing and sales are interdependent. The company needs revenue to stay in business. It gets revenue through sales. A talented salesperson is his or her own marketer, identifying buying trends and tailoring sales pitches to the individual customer. This can be time-consuming, and it takes the salesperson away from the important job of making and closing sales. So the company may delegate the marketing function to a separate but obviously related department. In this case, sales may depend on marketing, but marketing depends just as much, if not more, on sales to a) make the money that funds the marketing department b) inform the marketing department what's going on in the market Marketing departments assist sales departments. Sales can get along without formal marketing departments, but not vice versa.

Abdul Shakoor  Khan
par Abdul Shakoor Khan , Marketing Manager , Najeeb Auto - Suzuki

I think Sales depends on Marketing. If your marketing strategy is good it will increase your sale.

amer jayyousi
par amer jayyousi , Business Development Consultant , freelance

They both complement each other,as a marketer you need information and feedback from sales staff to design an effective marketing plan to complement and enhance sales effectiveness. Once the proper marketing statrategy is set sales will be better supported and enhanced.

Utilisateur supprimé
par Utilisateur supprimé

Certainly 

That there was a good marketing plan 

Certainly going to be a successful sales

Shahzad Khan
par Shahzad Khan , Deputy Manager - Human Resources , The Searle Company Limited

There is a very close relation among marketing and sales. Marketing is responsible for designing the plans to promote and enhance brand value and profitability and prepare new launch programs and all these strategies are implanted in market through sales professionals.

The Marketing managers and brands managers are responsible to ensure that implementation  phase has been carried out effectively so that the desire target i.e. profit or market share will be achieved properly.

Utilisateur supprimé
par Utilisateur supprimé

Yes and no. Sales is part of the marketing department. Marketing ultimately involves the selling of a product or service. It is up to the marketing department to identify consumer trends and needs. Marketing helps to identify the market for a product or service. Marketing can also be the catalyst for new products through market research and development. Marketing often works with production to come up with products to meet consumer needs. Sometimes sales and marketing perform the same function, depending on the size of the organization.

Mahmoud Manasreh
par Mahmoud Manasreh , Events & Marketing Manager , Alrakha International for Event

Yes 

Whenever a successful marketing department and his team of his plans was the most important factors to help raise sales 

However, ignoring the sales department has plans and strategies and sales department Altosoik is supportive and revised and developer of these plans

Amarjeet Sharma
par Amarjeet Sharma , Chief Digital Officer , Karmasthal Healthtech P Ltd

Sales is directly proportional to the success of your marketing initiative. Better your marketing so is your sale and vice versa. But selling is not a direct KRA of the marketing depertment.

Nourhan Darwesh
par Nourhan Darwesh , Product Manager , Mysteronix

It is the other way around sales depends on marketing. If the marketers did their job will. Meaning that the marketing strategy is well developed by targeting the right segment,7 ps,4 Cs, choosing the right advertising, if there is after sales service needed it should be found...etc. At this point, they will help the sales team to achieve better sales % and will help in increasing the company's profit. 

Yehya Atiah Mohammed Hassan
par Yehya Atiah Mohammed Hassan , Executive Manager and Sales Manager , Arabian Reebass Est.

The opposite is true , the marketing define guidelines for sales

Saqib Syed
par Saqib Syed , Trade marketing , Emirates Snack Foods

They always work together, but it depends on the type of product or service. You can look at sales as a measuring tool to analyze the success of the marketing strategy. Marketing generates the interest, sales brings in the money.

More Questions Like This